Curio Collection by Hilton
The Statler Hotel

Client

Category

About this Project

Client

RxLocal Pharmacy Suite

In Brief

RxLocal is a sub brand of PioneerRx Pharmacy Software. While working with PioneerRx, they were in desperate need of brand refocus and refresh. Organic app adoption was very poor and big dreams for RxLocal becoming a franchise was on the horizon. This is when we were able to refresh the brand to create a customer-centered approach to messaging, design, and help position the brand for franchising.

What We Did

  • Experience Design
  • Experience Strategy & Insight
  • Journey Maps
  • Personas
  • Content Strategy
  • App Development
  • Web Responsive - Webflow

The Goal

Improve the User Experience and retention by uncovering user pain points within the app, keeping in mind the cost of developing new features.

Challenges

Improve the User Experience and retention by uncovering user pain points within the app, keeping in mind the cost of developing new features.

Audience

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Our Approach

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When it first opened in 1956 the Statler was one of the most glamorous hotels in the world. This $175M redevelopment of the former Statler Hilton will include 219 luxury residences, 161 hotel rooms, boutique shopping, fine dining and a black box venue. This historic icon will be brought back to life by the boutique brand Curio by Hilton hotels. When Statler contacted Courage to re-envision their branding we were very honored! As a result, we did many hours of research about the original time period looking for inspiration. A tilt of the hat to Frank, this Rat Pack inspired logotype has a custom, hand-crafted signature feel; much like the service customers can expect at The Statler.

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