Curio Collection by Hilton
The Statler Hotel



About this Project

When it first opened in 1956 the Statler was one of the most glamorous hotels in the world. This $175M redevelopment of the former Statler Hilton will include 219 luxury residences, 161 hotel rooms, boutique shopping, fine dining and a black box venue. This historic icon will be brought back to life by the boutique brand Curio by Hilton hotels. When Statler contacted Courage to re-envision their branding we were very honored! As a result, we did many hours of research about the original time period looking for inspiration. A tilt of the hat to Frank, this Rat Pack inspired logotype has a custom, hand-crafted signature feel; much like the service customers can expect at The Statler.

Assisted by



Redesign Considerations
  • Redesign the title area and top button group to allow users to review cart items immediately
  • Product Cards need the latest design language from PLP
  • Too many features like Quantity and Shipping Method, are hidden under the edit button
  • The Order Summary is wordy with too many lines that impact skim-ability
  • Modifying shipping speed is clunky and creates friction
  • Save for Later - product cards look old
Cart Before
This is an example of Foot Locker's Cart Experience before redesign
Redesign Successes
  • Refined title area and smaller top button group that allows users to see cart
  • Smaller sleeker updated product cards in updated design language
  • Combined Gender & Size to save space
  • Moved ability to expedite shipping from cart to exclusively to checkout
  • Simplified Order summary with updated promo code button
  • Improved E-Gift Card Product Cards to affirm entered info
  • Updated Save for Later area and product cards with new design language
Cart Now
This is an example of Foot Locker's Cart Experience after redesign



Checkout Before
This is an example of Foot Locker's Checkout Experience before redesign
Checkout Now
This is an example of Foot Locker's Checkout Experience after redesign


PLP - Product Cards

PLP Product Cards Before
PLP Product Cards Now


Blue Sky 2023 - A Vision Forward

iOS & Android

Mobile App Redesign

Audio Podcast

Listen on Spotify

Video Podcast

Watch on Youtube