Barbecue Obsessed • Skillfully Crafted
Blue Smoke

Client

Category

About this Project

Client

RxLocal Pharmacy Suite

In Brief

RxLocal is a sub brand of PioneerRx Pharmacy Software. While working with PioneerRx, they were in desperate need of brand refocus and refresh. Organic app adoption was very poor and big dreams for RxLocal becoming a franchise was on the horizon. This is when we were able to refresh the brand to create a customer-centered approach to messaging, design, and help position the brand for franchising.

What We Did

  • Experience Design
  • Experience Strategy & Insight
  • Journey Maps
  • Personas
  • Content Strategy
  • App Development
  • Web Responsive - Webflow

The Goal

Improve the User Experience and retention by uncovering user pain points within the app, keeping in mind the cost of developing new features.

Challenges

Improve the User Experience and retention by uncovering user pain points within the app, keeping in mind the cost of developing new features.

Audience

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Our Approach

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Sustaining the perfect grilling temperature for barbecue takes an experienced grill master. Patrick Atkins is obsessed with creating the most delicious barbecue with a unique flavor and high-quality meats. It takes on average 10 - 12 painstaking hours to create the perfect juicy, tender, and flavorful brisket. At Blue Smoke, they love every second.

Assisted by

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Brand Vision

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