Vintage Soul • Modern Spirit
Magnolia Station

Client

Category

About this Project

With over 100 years of history in every brick Magnolia Station takes on a new chapter of its story by building a new 5 story mid-rise. This brand new modern building will bring a Modern Spirit to Magnolia’s Vintage Soul. Above is the recently designed brochure pocket folder with inserts along with the brand new redesigned MagnoliaStationDallas.com website.

Assisted by

Web

Cart

Redesign Considerations
  • Redesign the title area and top button group to allow users to review cart items immediately
  • Product Cards need the latest design language from PLP
  • Too many features like Quantity and Shipping Method, are hidden under the edit button
  • The Order Summary is wordy with too many lines that impact skim-ability
  • Modifying shipping speed is clunky and creates friction
  • Save for Later - product cards look old
Cart Before
This is an example of Foot Locker's Cart Experience before redesign
Redesign Successes
  • Refined title area and smaller top button group that allows users to see cart
  • Smaller sleeker updated product cards in updated design language
  • Combined Gender & Size to save space
  • Moved ability to expedite shipping from cart to exclusively to checkout
  • Simplified Order summary with updated promo code button
  • Improved E-Gift Card Product Cards to affirm entered info
  • Updated Save for Later area and product cards with new design language
Cart Now
This is an example of Foot Locker's Cart Experience after redesign

Web

Checkout

Checkout Before
This is an example of Foot Locker's Checkout Experience before redesign
Checkout Now
This is an example of Foot Locker's Checkout Experience after redesign

Web

PLP - Product Cards

PLP Product Cards Before
PLP Product Cards Now

Web

Blue Sky 2023 - A Vision Forward

iOS & Android

Mobile App Redesign

Audio Podcast

Listen on Spotify

Video Podcast

Watch on Youtube