Art Instruction Everyone Will Enjoy
Alla Prima

Client

Category

About this Project

Combining painting classes and fun party games like Cards Against Humanity, Alla Prima is the latest rage in the mobile painting instruction industry. Throwing a party or having a baby shower? Alla Prima creates custom painting classes that will surely make your event memorable. Although the majority of the patrons to these types of classes are women, Alla Prima is dedicated to make their classes fun for both sexes. With this in mind Courage has created a design that appeals to everyone. This very modern look is inspired by the sophisticated art you might see in an art gallery. Here at Courage we believe that great design can help build instant credibility and legitimacy. We designed the website to convey a higher level of artistic competency in their instructors.

Assisted by

Web

Cart

Redesign Considerations
  • Redesign the title area and top button group to allow users to review cart items immediately
  • Product Cards need the latest design language from PLP
  • Too many features like Quantity and Shipping Method, are hidden under the edit button
  • The Order Summary is wordy with too many lines that impact skim-ability
  • Modifying shipping speed is clunky and creates friction
  • Save for Later - product cards look old
Cart Before
This is an example of Foot Locker's Cart Experience before redesign
Redesign Successes
  • Refined title area and smaller top button group that allows users to see cart
  • Smaller sleeker updated product cards in updated design language
  • Combined Gender & Size to save space
  • Moved ability to expedite shipping from cart to exclusively to checkout
  • Simplified Order summary with updated promo code button
  • Improved E-Gift Card Product Cards to affirm entered info
  • Updated Save for Later area and product cards with new design language
Cart Now
This is an example of Foot Locker's Cart Experience after redesign

Web

Checkout

Checkout Before
This is an example of Foot Locker's Checkout Experience before redesign
Checkout Now
This is an example of Foot Locker's Checkout Experience after redesign

Web

PLP - Product Cards

PLP Product Cards Before
PLP Product Cards Now

Web

Blue Sky 2023 - A Vision Forward

iOS & Android

Mobile App Redesign

Audio Podcast

Listen on Spotify

Video Podcast

Watch on Youtube