PioneerRx is the leading most innovative independent pharmacy software company in the US. In March of 2018, President Jeff Key stated he wanted to create a movement in pharmacy. After many discussions and hours of research, we determined that for many pharmacies staying in business is a life or death reality. Through which PioneerRx decided to reposition itself from its "Make more money, have more fun" approach to a more altruistic message. PioneerRx now is on a mission to Save + Revitalize Independent Pharmacy. They believe that through technology they can not only save an industry but inspire pharmacists and make patient care a competitive advantage again.