As Creative Director, I have been able to refresh, create, and manage numerous brands to success. Building customer experiences that are beautiful, human centered, and functional are the bedrock of my design philosophy. I have experience developing web/app component libraries, user research, personas, prototyping, usability testing, MVP delivery, SEO analytics, accessibility, and AB testing.
My passion for the psychology of design has assisted me in a catalog of unique user experiences, brand visions, and effective marketing strategies. I am a self-starter with a proven ability to lead, mentor, and inspire a team of designers and marketers.
Created Figma based prototypes for enterprise client who is a leader in the HVAC space. Conducted multiple usability tests to validate the prototype by interviewing existing users. Presented my findings and recommendations to stakeholders. Worked closely with dev team throughout process to ensure smooth hand-off.
As Senior UX Designer I created Figma component library for an enterprise client.Contributed to prototype designs with multiple flows for MVP deliverables. I also performed an accessibility audit on the marketing web concept to ensure WCAG2.0 AA compliance.
As Creative Director I led a team of four designers, designed and managed multiple brand/product websites and apps, created blog, product, and website content, managed SEO initiatives, analytics, AB testing, and social media channels. Created a new brand vision that shaped how PioneerRx performs in the market. Refresh included logo, website, all sales, trade, installation, and e-mail elements. Ensured quality production of print materials, trade show booths, and graphics. I also spearheaded the creation of the Catalyst Pharmacy Podcast.
As Creative Director I collaborated with clients, designers, and production teams to develop brand concepts and delivered full marketing packages. Deliverable sincluded multi-page website concepts, brand visions, logos, brochures, inserts,business cards, stationery, and signage concepts.
thyssenkrupp Elevator is the largest global elevator company in the world. I led the execution of the company’s newly created brand for all of North and South America. I redesigned product guides and marketing collateral for the entire product line of elevators, services, and add-on products.
Genesis is a nationally recognized multi-family real estate development firm with multi-million dollar projects across the United States. I was tasked with creating brand websites, developing marketing materials, designing logos, and much more.